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Pet Food Marketing and Branding
Open Farm achieves B Corp certification
A certified B Corporation is a for-profit company that has been verified by B Lab, a non-profit organization, to meet high standards for social and environmental performance, transparency and accountability.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. Brand Insights from Petfood Industry.
Pet Food Marketing and Branding
3 health claims on higher priced dog food, 3 on lower
Scientists identified three attributes associated with price premiums and three with price discounts.
Pet Food News
Vetnique Labs acquires pet supplement producer
Acquiring Lintbells, known for its dog supplement brand YuMove, significantly expands the company's pet products portfolio.
Insect-based Cat and Dog Food
Real Pet Food launches Australia's first pet food with BSF protein
Real Pet Food Co. said it has taken a significant step toward sustainable pet nutrition with its Billy + Margot Insect Single Protein + Superfoods product.
Pet Food News
KibbleCon 2024 registration now open
Pet Food Industry and Kansas State University partner to collaborate, elevate and innovate the pet food industry this October in Manhattan, Kansas.
Research Notes
Advertise pet food on college campuses for highest spenders
Pet owners with high education levels tend to spend more on dog, cat and other pet food.
Pet Food Packaging
Mondi unveils next generation of recyclable packaging
Mondi has launched its FlexiBag Reinforced range of mono-PE-based, recyclable packaging solutions with improved mechanical properties.
Pet Food News
Ukrainian pet food producer Kormotech enters South Korean market
The company becomes the first from Ukraine to export pet food to South Korea.
Pet Food News
Royal Canin names general manager
Heather Pasquale succeeds Jean-Lin Pelatan, who was named general manager, Global Business-to-Business Platform at global headquarters in Aimargues, France.
Latest News
Pet food maker to hire 100 employees for new Polish factory
The new plant is to be opened in 2025.
Market Trends and Reports
CVC Funds becomes majority shareholder of Partner in Pet Food
The partnership will aim to accelerate CVC Funds’ European expansion strategy.
Pet Food News
Further Foods pursues patent protection for Noochies!
The filing of these PCT applications will give the company the opportunity to protect this technology in over 150 countries.
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