JustFoodForDogs has announced a nationwide expansion of its fresh-frozen dog food line through a new partnership with PetSmart. The company said the move increases access to minimally processed, whole-food nutrition as interest in fresh formats continues to reshape the pet food market.
The partnership comes amid significant growth in the fresh pet food category. According to 2024 Circana data, fresh dog food sales grew by 30% in the multi-outlet retail channel, compared to a 2.4% increase for the overall dog food category. Market research firm Technavio projects that the U.S. fresh pet food market will grow by $3.2 billion between 2025 and 2029, with a CAGR of 21.2%.
"Our PetSmart expansion's importance extends beyond access — it's about transforming the way people think about feeding their dogs," said Carey Tischler, president of JustFoodForDogs. "Today's dog parents expect real, science-driven nutrition that mirrors the standards they hold for their own food. Our PetSmart partnership makes it easier than ever to prioritize canine health with fresh, whole-food meals rooted in veterinary expertise."
The retail rollout includes a selection of the brand’s best-selling recipes, formulated by JustFoodForDogs' in-house veterinary and nutrition team. These meals are designed with whole ingredients, including fresh meats and vegetables, without preservatives or artificial fillers.
"We know that pet parents are looking for cleaner and healthier food options to feed their dogs the best nutrition possible," said Erika Tervelt, vice president of consumables merchandising at PetSmart. "With our partnership with JustFoodForDogs, we're expanding our offerings and are proud to provide high-quality, fresh-frozen options that meet the needs of pet parents and support their pets' well-being."
Founded in 2010, JustFoodForDogs' offerings include daily meals, shelf-stable products, supplements, and treats and is made from human-grade ingredients, with necessary vitamins and minerals added to make the meals complete and balanced.
Adapted from a press release.
