![Bundle Joy Cover Image](https://img.petfoodindustry.com/files/base/wattglobalmedia/all/image/2023/04/pfi.bundle-joy-cover-image.png?auto=format%2Ccompress&q=70&w=400)
Bundle x Joy has been on a mission since its public launch at Natural Products Expo West in March 2022: Deliver premium pet nutrition, curated products and endless joy to every pet person. Joy, in fact, is a touchstone for everything the company does, from its superfood-rich pet food, treats and supplements to the companies it partners with to stock its online Joy Shop; from the very details of the company’s brand look and feel to the unconventional marketing strategies company founder Jessica Berger employs to get the word out.
Bundle x Joy prides itself on being woman- and Latina-founded, and part of the company’s mission is to bring more diversity and inclusion into the pet industry. | Courtesy Bundle x Joy
Bundle x Joy’s products include lines of dog food, jerky treats and supplements, all with an eye toward affordable, premium nutrition. | Courtesy Bundle x Joy
From brand message to dog bowl, Bundle x Joy aims to rally pet people to come together, live out their purpose and chase joy in everything they do. | Courtesy Bundle x Joy