![The goal is to fight rampant “sameness†among competing brands by pushing the envelope on brand uniqueness.](https://img.petfoodindustry.com/files/base/wattglobalmedia/all/image/2015/02/pfi.1011PETmarketing4.png?auto=format%2Ccompress&q=70&w=400)
The goal is to fight rampant “sameness†among competing brands by pushing the envelope on brand uniqueness.
Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.