Purina has entered the world of virtual gaming with the launch of Purina Arena Pet Racing, its first game on the popular Roblox platform.
This multiplayer racing game lets players adopt, care for and race virtual pets across diverse courses, combining entertainment with lessons on pet care.
“At Purina, we're passionate about the special bond between people and their pets, and we're thrilled to bring that connection to life in a fun, interactive way for the Roblox community," said Megan Fougerousse, Purina’s senior media manager. She noted that the game blends Purina’s pet care expertise with Roblox players' enthusiasm for animals, creating an experience that is both engaging and educational.
In Purina Arena Pet Racing, players guide their adopted pets through challenging urban and rural tracks, while collecting exclusive accessories for both pets and human avatars. Developed in partnership with St. Louis-based Paradowski Creative, the game marks Purina as one of the pioneering pet care brands on Roblox.
Purina Arena Pet Racing is available on Roblox and accessible through PurinaArena.com.
According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare remains a top player in the global pet care industry. The company operates pet food factories in 19 countries. Nestlé Purina has three headquarters globally: St. Louis, Missouri, U.S., for its North American and Latin American operations; Lausanne, Switzerland, in Europe; and Sydney, Australia, covering Asia, Oceania and Africa.
