Pet Food Marketing and Branding: Page 4

Pet Food Lawsuits, Litigation

Purina faces lawsuit over natural claims on dog, cat food

AAFCO guidelines allow pet food to be marketed as "natural with added vitamins, minerals and trace nutrients.”

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Brand Insights

Solving Separation and Segregation Issues in Pet Food Blends

Horizon Systems

Industry trends of using finer ingredients like starches, fillers and flow agents — also regrind and recycle materials — in greater percentages can result in ingredient separation and segregation, affecting your final product.

Solving Separation and Segregation Issues in Pet Food Blends

Market Trends and Reports

E-commerce to B&M: What you need to know

Beginning in the e-commerce pet space can have a lot of advantages that later translate to results in the physical retail market.

Starting out in ecommerce has its advantages, and can even lead to more solid footing when looking into brick-and-mortar expansion.

Market Trends and Reports

Machine learning boosted e-commerce pet food sales

I and love and you's strategic use of the Nosto commerce experience platform, coupled with customer segmentation and personalized recommendations, has improved their sales and customer engagement metrics.

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Pet Food Lawsuits, Litigation

Hill’s prescription pet food faces class action lawsuit

The plaintiffs asserted that Hill’s prescription diet was not legally obligated to be sold with a prescription, which allegedly rendered the representations made by Hill’s as false.

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Market Trends and Reports

Ads pointless when Purina had no pet food to sell

Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.

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Pet Food Packaging

Sustainability: Still top trend in pet food packaging

Learn about the sustainability and differentiation trends currently driving the pet food packaging space.

Reduce, Reuse, Recycle has become the foundation for much more complex sustainability demands in the pet food packaging space.

Pet Food Marketing and Branding

Indigenous woman started pet treat brand from rabbit farm

The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.

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Market Trends and Reports

Natural Balance and Canidae merge under Ethos Pet Brands

In March, the pet food companies announced their impending merger, but had yet to determine a name for the combined company.

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Animal welfare certifications for chicken in dog food recipe

Along with expressing the company’s ethos, committing to animal welfare may help Vero Beach, Florida-based pet food company Caru market its products.

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Novel proteins in pet food from microbes to bison

On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.

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Wildlife conservation differentiates pet food brands

People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.

Pet Food Ingredients

Pet food ingredients and product innovation

Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”

The demonization of pet food ingredients from within the industry limits the potential for innovation and confuses pet food consumers.

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