Pet Food Marketing and Branding: Page 5

Purina sees pet food sales potential in emerging markets

Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.

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Brand Insights

Solving Separation and Segregation Issues in Pet Food Blends

Horizon Systems

Industry trends of using finer ingredients like starches, fillers and flow agents — also regrind and recycle materials — in greater percentages can result in ingredient separation and segregation, affecting your final product.

Solving Separation and Segregation Issues in Pet Food Blends

Personalization of pet food trending in 2023

People adjust their own diets to influence their health, and pet owners want to do the same for their pets.

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How pet food marketing analytics can boost business

Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.

Pfi marketing Business Idea Breakthrough

‘Values-washing’ may alienate pet food customers

Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.

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Pet Food Market

Purina PetCare made up 35% of Nestle’s global e-commerce in 2022

The end of the pandemic seems likely to reduce e-commerce expansion overall.

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Pet Food Market

The growing importance of the brand-retailer relationship

Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.

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3 values tell more about US pet owners than demographics

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.

Pet Food Packaging

Pet food packaging blends brand stories, consumer trends

Learn about the latest pet food packaging updates and the reasoning behind the revamps.

White paper plane is flying to the right on orange colored background where a group of orange colored paper planes are flying straight up.

Pet food labeling — Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

Pet Food Ingredient Mix

DNA analysis finds undeclared grains, animals in dog food

In most cases, the undeclared species contradicted the dog foods’ marketing and labeling, including grain-free claims.

The poultry breeding industry is highly innovative, and poultry genetics companies utilize a wealth of smart technologies. | Courtesy Aviagen

Pet Food Market

PetPlate launches metaverse site promoting dog food, supplements

The virtual dog park game involves finding PetPlate products to give to computer-generated dogs in order to win prizes.

Metaverse Dog Park

9 novel proteins in dog, cat food purchased in 2022

Some novel proteins in dog and cat food were purchased more frequently than others in 2022.

(Hamsterman , BigStock.com)

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