Nestlé Purina PetCare marked a significant commitment in 2023, investing over $30 million in various programs. Aimed at fostering the human-animal bond, these initiatives supported youth mental health and community well-being.
Key Highlights:
Community Engagement:
- Purina's 10,000 associates volunteered nearly 5,000 hours, actively participating in community support
- Charitable giving focused on connecting pets with youth for mental health and aiding people and pets during crises
Pet Adoption and Welfare:
- Petfinder powered by Purina facilitated the adoption of approximately 1.5 million pets in 2023
- Over $10 million in pet food and cat litter donations supported shelters and rescues nationwide
Youth Mental Health Support:
- Purina addressed the mental health challenges faced by U.S. teens, matching therapy dogs with youth to alleviate stress and anxiety
- A new 16-week pet therapy certification course, developed with Duo Dogs, graduated 30 associates who conducted over 10,000 therapy sessions
Domestic Violence and Pet-Friendly Shelters:
- The Purple Leash Project invested over $2 million to make domestic violence shelters pet-friendly
- The goal is to have 25% of domestic violence shelters pet-friendly by 2025
Veterans and Service Dogs:
- Purina invested over $1 million in the Dog Chow Service Dog Salute program, supporting the care and training of service dogs for veterans with PTSD
Disaster Relief:
- After the Hawaii wildfires, Purina collaborated with Greater Good Charities to provide grants and pet food donations for immediate and long-term recovery efforts
Community and Environmental Initiatives:
- Purina's commitment extended to community improvement through Purina Cares Day and environmental stewardship, supporting regenerative agriculture and renewable energy
Corporate Responsibility:
- Purina, as part of Nestlé, maintains a commitment to responsible pet care, contributing over $150 million in the past five years to organizations supporting people, pets, communities and the environment.
