Matrix Partners is thrilled to announce that its innovative package designs created for Honest to Goodness Plant Snacks have been honored with Graphic Design USA’s American Package Design Award.
GDUSA’s annual competition celebrates the elevated role of packaging in advancing a brand’s promise, telling a story, amplifying an experience, and making a difference. The 61st anniversary American Package Design Awards is one of the largest yet, with over 3,000 entries in the 2024 showcase. Only 10% of leading design firms, agencies, departments, and institutions across the country have been selected as winners.
“Being recognized by GDUSA for our work with Honest to Goodness is a huge honor,” said Natalie Murawski, Associate Creative Director at Matrix Partners. “Our goal was to create packaging that conveys the essence of the brand while making their products memorable and more appealing to consumers. This award exemplifies the hard work and creativity of our entire team.”
Honest to Goodness is dedicated to creating products that are not only good for pets but also give pet parents peace of mind. The brand’s first line, Plant Snacks, harnesses the natural power of wholesome fruits and vegetables that customers can actually see in each treat, along with probiotics and Marine Microalgae Oil, to deliver the healthy support pets need to thrive.
Matrix’s creative team developed playful designs with a natural, fresh, and honest look. Light yet vibrant pops of color offer consumers a sense of joy and positivity, while creating a look that balances youthful energy with trustworthiness.
As the premier full-service agency specializing in the pet products industry, Matrix Partners offers marketers a unique competitive edge. The company's extensive industry expertise enables them to cultivate brands that stand out on store shelves. In addition to winning numerous awards from GDUSA, their work has won top honors from the Hermes Creative Awards, Effie Awards, dotCOMM Awards, and AVA Digital Awards. For more information, please visit www.matrix1.com.
