Acosta Group, a leading sales and marketing agency collective, announces the expansion of its engagement with The J.M. Smucker Company to include a comprehensive North American solution for headquarter sales, retail merchandising and digital commerce. This appointment by Smucker is based on Acosta Group's extensive set of services and solutions and its demonstrated ability to support the company’s portfolio of brands across various channels and markets.
Acosta Group’s expanded role with Smucker includes providing a full suite of sales and marketing solutions for its brands across U.S. grocery and mass retail channels. In addition to representing the Smucker portfolio of brands as an extension of its sales team within retailer merchant buying offices, Acosta Group will leverage its In-Store Services merchandising team to ensure that Smucker’s brands are readily available for purchase in-store, on-shelf and online. Acosta Group has a strong history of supporting the Smucker portfolio, including helping grow the Hostess brand in North America over the past decade, as well as the Smucker family of brands in the Canadian marketplace for the last two decades and in the U.S. convenience channel since 2019.
“We are pleased to announce our expanded partnership with Acosta to support the needs of our retail customers and consumers,” said Robert Crane, senior vice president, head of sales and sales commercialization for The J.M. Smucker Company. “At Smucker, we are proud to have established a world-class sales and commercial organization, and a critical element to maintaining that standing is ensuring we continue to execute with excellence on the fundamentals. I know that our partners at Acosta Group share in this commitment and that they will continue to support our delivery of first-class service.”
“We’re extraordinarily proud to be an important part of The J.M. Smucker Company success story and appreciative of the trust their leadership continues to place in our work to further elevate its iconic brands across North America,” said Brian Wynne, president and CEO of Acosta Group. “Our integrated sales and marketing agencies will support Smucker with everything from headquarter sales to digital commerce, demonstrating our ability to provide our CPG clients with frictionless access to our complete set of services and solutions.”
