Purina is launching Pet Power, an innovative initiative aimed at harnessing the boundless energy of pets to produce renewable electricity. This new activation features a renewable electricity-producing walkway that utilizes Pavegen's smart flooring technology. Each step taken by pets and their owners on this walkway generates about three joules of electricity.
Key Highlights:
- Innovative Technology: The Pet Power activation uses Pavegen's smart flooring technology to convert the kinetic energy from pet and human footsteps into renewable electricity
- Purpose: This initiative aims to raise awareness about renewable electricity and aligns with Purina's sustainability strategy
- Event Locations: The Pet Power walkway will be showcased at various pet-friendly venues in St. Louis through the end of September. The first stop is at Bar K St. Louis from July 13-31, followed by Purina Farms, the Great Forest Park Balloon Race and the APA Canine Carnival
- Energy Collection: The energy generated will be stored in batteries, which Purina will donate to the APA Adoption Center
Statements from Leadership:
- Tiffany Gildehaus, senior manager, environmental sustainability at Purina, stated, "At Purina, we've always looked to pets for inspiration to drive our actions, and now, inspired by their boundless energy, they're helping us demonstrate the power of renewable electricity. The Pet Power activation is a small symbol of the importance of renewable electricity to Purina's sustainability strategy."
- Laurence Kemball-Cook, CEO and founder of Pavegen, commented, "At Pavegen, our goal is to use technology to inspire. We are thrilled that Purina is using our kinetic technology to bring pets and people together to create renewable electricity in such an innovative way."
Purina’s Sustainability Goals:
- Current Achievements: 95% of Purina's electricity currently comes from solar and wind power
- Future Targets: Purina aims to achieve 100% renewable electricity by 2025 across its factory network and corporate offices
- Long-Term Commitment: Contributing towards Nestlé’s Net Zero roadmap, with a target of net-zero greenhouse gas emissions by 2050. This includes designing more recyclable packaging and reducing water consumption in factories.
