Vital Pet Life, a leading US pet wellness company, has partnered with rePurpose Global, a Plastic Action Platform, to combat plastic pollution. As the first US pet wellness company to achieve traceability of fish oils through ORIVO's certification process, Vital Pet Life ensures authenticity using nuclear magnetic resonance (NMR) tests for species and geographic origin.
Certified as a woman-owned business by WBENC, Vital Pet Life, founded in 2017 with a commitment to ESG integrity, joins rePurpose Global's Impact Guarantee program. For every bottle sold, the company will fund the removal of 18 grams of ocean-bound plastic.
Donie Yamamoto, CEO of Vital Pet Life, states, "We're dedicated to ESG practices and making a measurable impact on our environment. This partnership allows us to address the global plastic crisis directly."
Vital Pet Life's initiative, Project Laut Yang Tenang, targets ocean-bound plastic waste in Indonesia. Focusing on recycling low-value, flexible LDPE and HDPE plastics, the project safeguards coasts, ecosystems and provides fair wages for informal waste workers.
Aditya Siroya, co-founder and chief impact officer of rePurpose Global, applauds Vital Pet Life's commitment to environmental protection and hopes it inspires other brands to take responsibility for their plastic footprint.
