The North American Renderers Association (NARA) is one of 66 U.S. agricultural export organizations to receive funding under the new Regional Agricultural Promotion Program (RAPP). This initiative aims to build demand for American food and farm exports in high-potential global markets. Agricultural Secretary Tom Vilsack announced that NARA would receive $3.3 million in RAPP funds from a total of $300 million awarded today.
RAPP was launched in October 2023 after Senators Debbie Stabenow (D-MI) and John Boozman (R-AR) urged the U.S. Department of Agriculture to allocate funding from the Commodity Credit Corporation for market development activities. These activities aim to boost exports of food, feed, fuel, forestry products and functional ingredients produced in the United States. Vilsack allocated $1.2 billion for the five-year RAPP program, with $300 million distributed in this first tranche.
“NARA has been participating in USDA export promotion programs since the 1950s and has a long track record of increasing exports and market share of U.S. rendered and repurposed products overseas,” said NARA President and CEO Kent Swisher. “I think the award of $3.3 million in RAPP funds to NARA shows that USDA has a lot of confidence in our approach to diversifying markets and boosting exports.”
RAPP is unique in its approach to export market development because it prioritizes activities in Africa, Latin America, the Caribbean and South/Southeast Asia. NARA’s Senior Vice President of International Programs, Dana Johnson Downing, said, “Having a diverse mix of markets helps boost the value of our products and offers a hedge against potential market disruptions due to disease outbreaks or other trade irritants. We will use RAPP funding to implement new strategies and innovative programs that we otherwise would not have been able to conduct under the traditional market development programs such as the Market Access Program and Foreign Market Development program.”
NARA believes RAPP is an excellent way to fund longer-term market development, capacity building and sustainability initiatives that create a preference for U.S. origin products. NARA requested funding for activities in pre-commercial, early-stage and strategic markets in the regions receiving special emphasis in the RAPP funding program requirements. Because RAPP excludes activities in China, Canada, the European Union and Mexico, NARA will reserve its MAP and FMD funds for work in these more mature markets. NARA will soon publish requests for proposals to begin implementing its RAPP activities beginning June 1, 2024.
