BRF Pet, one of Brazil's leading pet nutrition companies, participated in Interzoo 2024, the premier international fair for pet products, May 7th--10th in Germany. At the event, BRF Pet presented the complete portfolio of three of its main brands: Biofresh, Guabi Natural (Super Premium Natural Segment), and GranPlus (Premium Special Segment), emphasizing its focus on international expansion.
Interzoo, held biennially, showcases the latest trends and innovations in pet food, care products and accessories, attracting thousands of visitors seeking insights into the market. The fair serves as a meeting point for global companies in the pet segment.
Cláudio Dafferner, executive foreign market manager at BRF Pet, highlighted the company's strategy at the event: "BRF Pet is reinforcing its global market approach by presenting the complete portfolios of Biofresh, Guabi Natural, and GranPlus. We aim to expand our international business, engage with current customers, and explore new distributor opportunities while staying attuned to market trends."
Biofresh, Guabi Natural and GranPlus are among BRF Pet's flagship brands, renowned in both Brazilian and international markets. Biofresh and Guabi Natural, pioneers in the Super Premium Natural segment, are highly recommended by veterinarians, while GranPlus offers a diverse food portfolio catering to various life stages.
The event, organized by WZF–Pet Industry Services, was held at the Nuremberg Exhibition Center in Germany. BRF Pet's participation spans all four days of the fair, with a stand located in Pavilion 4, space 222.
For more information, visit the BRF Pet stand at Interzoo 2024 or visit our website.
